In recent years, LED lamp applications into available in rural areas. Huaxi District, Guiyang City in the small West Village washed, neat rows of solar LED lights outline the new socialist countryside, the green of the new style. Over the past year, thousands of projects to benefit the village, Chongqing, Chengdu and Guiyang, 40 administrative villages in rural areas, more than 400 sets of solar LED lights located in the countryside, more than 40,000 villagers to benefit from it.

     In addition to the introduction of energy saving lighting in new products, "energy-saving lamps to the countryside" has become the new rural construction around the one way. Yunnan Province in this year's 8 million to promote energy-saving lamps indicators, special arrangements for 500,000 energy-saving lamps to face the new rural construction of a special majority of the villagers. Huxi County in the central town of solid white village, 850 compact energy-saving lamps are distributed to 678 residents of the home. In fact, Yunnan is not unusual. Many cities in this year's promotion of energy-saving lamps are clearly tilted to the rural areas, increase promotional efforts.

     Many international and domestic well-known lighting companies are quickly put to the village green lighting. This year, Philips has joined the "1000 Village Plan", as the project partners. In the public welfare, domestic lighting enterprises is not far behind. NVC early as last year started the "bright line of public works? Bright countryside" donations, worked in Guangdong, Chongqing and other areas of the township to donate energy-saving lamps, with a focus for the local farmers the daily household lighting. In addition, Op, Topstar lighting and many other companies have appropriate measures in the process of promoting energy-saving lamps donated to the local rural energy-saving lamps, or to assist the local implementation of the lighting energy-saving projects.

     In fact, the major lighting companies focus on the rural market not only because of the enthusiasm for public welfare, but also the sights of this vast market in rural China. The quality of life of rural residents and the environment is gradually improving, so the demand for road and street lighting has also increased. However, it is undeniable that China's rural road lighting facilities still in its infancy, there are still a large number of village roads can not achieve normal lighting. Architecture is not only the cost of power and other facilities cost is high, and could easily lead to waste of resources. Therefore, how to solve the problem of street lighting in rural areas is a major issue, but also a good opportunity for enterprises to expand the market.

    In addition, the interior lighting as well. With the promotion of energy-saving lamps, in many cities, most of them were using LED lights. But in remote rural areas, the use of incandescent lamps is still significant. Rural population accounts for a large proportion of the population, therefore, energy-saving light penetration in rural areas for every 1% increase, the corresponding increment is quite huge. Therefore, the promotion of green lighting, the rural market is very wide.

    Of course, despite the vast rural market, prospects. However, the difficulty of opening up this market is not small, which is a lot of money and power is not enough strong lighting companies discouraged the main reason. Development of the rural market is not easy, but the rural market is characterized by the concept of consumer spending is not mature enough, too much emphasis on price, while ignoring the quality of products.